The divers who took part in the initiative, which was launched in a bid to preserve marine life and reduce pollution, collected 1,500 pieces of plastic out of the Aqaba Gulf area. According to studies, 70% of waste present in the sea or on the shores in the city of Aqaba is plastic waste and that around eight million plastic pieces enter our oceans every day.

that the bank’s support of the ProjectSea initiative reflects its corporate social responsibility strategy of preserving the environment and achieving sustainability. Barto went on to add that through its support of the initiative, Capital Bank had hoped to highlight the environmental challenges currently facing the Red Sea in the Aqaba Gulf area, as well as increasing awareness of the harmful effects that certain practices have on the marine environment.

ProjectSea Founding Partner Saif Madanat thanked Capital Bank for its support of the clean-up dive, saying “Since the launch of the initiative, we have been able to collect approximately 21,000 pieces of plastic and more than three tons of waste through 11 monthly campaigns.”

ProjectSea Founding Partner Bissan Sharif went on to add that the initiative’s core values include supporting the local community, women’s empowerment and raising awareness about the challenges facing marine environment.

Capital Bank’s corporate social responsibility strategy, which defines its social commitment to the communities within which it operates, is built on a number of key pillars that it believes are in most need of support. The strategy is applied according to a model that relies on fostering long-term strategic partnerships with organizations that operate in the targeted sectors as well as through volunteering, which it believes is essential in laying out its social responsibility message and mission.