As part of its continued commitment to fostering innovation and empowering entrepreneurs in Jordan, Capital Bank has announced its partnership with the JOIN Fintech Hub and its sponsorship of the JOIN Fincubator program for the years 2025–2027.

Through this sponsorship, Capital Bank reaffirms its dedication to empowering ambitious youth in the fintech sector, helping them develop innovative solutions that drive digital transformation and contribute to a sustainable economy in Jordan.

Touleen Barto, Chief Marketing and Corporate Communications Officer at Capital Bank, highlighted the importance of this partnership with JoPACC in supporting the JOIN Fincubator. She stated that the collaboration reflects Capital Bank’s continued commitment to entrepreneurship, which stands as a core pillar of the bank’s social responsibility strategy.

Barto emphasized that investing in fintech is an investment in the future of Jordan’s digital economy. She noted that the bank, in cooperation with its strategic partners, is focused on enabling young innovators to develop solutions that accelerate digital transformation and support sustainable economic development. This initiative, she added, opens new opportunities for startups and contributes to the growth of a dynamic and competitive entrepreneurial ecosystem.

The JOIN fintech hub serves as a launchpad for innovators and entrepreneurs, providing them with tools to test and develop their fintech solutions. It offers a wide range of resources, including infrastructure, expert guidance, strategic partnerships, and access to markets and funding—aimed at helping startups scale their innovations locally, regionally, and globally.

The hub was officially launched in October 2022 and was formally inaugurated by His Royal Highness Crown Prince Al Hussein bin Abdullah II in June 2023. It is fully owned and operated by JoPACC, and was established as part of a national commitment to modernize Jordan’s economy and lead digital transformation across all sectors.

The creation of JOIN was made possible through sustained efforts, starting with the pioneering work led by JoPACC and its strategic partner, the Central Bank of Jordan. These efforts focused on digitizing payments and financial services in the Kingdom, ensuring round-the-clock access, introducing innovative financial solutions, and transforming financial experience for both individuals and businesses.