Following the success of its first edition, Capital Bank has announced the launch of its “Deer Malek” school initiative for the second consecutive year. This pioneering initiative aims to make financial literacy more accessible to diverse segments of Jordanian society through a series of awareness activities held in several schools across Amman.

This initiative reflects Capital Bank’s commitment to financial education as a key pillar of its social responsibility strategy, aligning with the Central Bank of Jordan’s efforts to promote financial management as a foundation for a stable and prosperous society.

Touleen Barto, Chief Marketing and Corporate Communications Officer at Capital Bank, emphasized that financial well-being is fundamental to building a cohesive and thriving community. She explained that the “Deer Malek” initiative was launched as a proactive effort to equip students with the knowledge and tools they need to make informed financial decisions that help them build a better future.

Barto added that the initiative goes beyond simplifying financial concepts, it makes them practical and relatable by fostering open discussions around everyday financial topics that resonate with different segments of society. “We’ve seen strong enthusiasm from schools and students alike to learn more about this field, which motivates us to sustain and expand the initiative so that more students can benefit from the financial skills it provides,” she noted.

The program takes on an interactive and engaging format, consisting of three main rounds. It begins with two quick-fire quiz rounds that allow students to collect points. The top-scoring participants then advance to a Jeopardy-style game that tests their knowledge across five core financial themes: earning, spending, borrowing, investing, and protection. The winning team will have the opportunity to participate in a specialized training program offered by Capital Bank, introducing them to key aspects of career paths in the banking sector.

By launching the second edition of this initiative, Capital Bank reaffirms its commitment to advancing its corporate social responsibility goals, particularly in promoting financial literacy, one of the main pillars of its community engagement strategy. The bank continues to empower younger generations with practical tools to achieve their personal and societal aspirations, as part of a broader framework of initiatives that include its collaboration with the “Edraak” platform and the “Money Matters” program.