Capital Bank has announced the implementation of a cutting-edge Customer Relationship Management (CRM) solution in collaboration with Oracle. The Oracle Cloud Customer Experience CX solution includes various tools and platforms that aim to provide a seamless and personalized customer experience.

The solution consists of Oracle Cloud CX technologies and several modules covering retail and corporate banking; including Oracle Fusion Sales, Oracle Fusion Service, Oracle Eloqua, Oracle Intelligent Advisor, Oracle Knowledge Management, and Oracle Content Management.

The implementation of this solution will allow Capital Bank to have a 360-degree view of customer information and interactions, allowing them to build a personalized relationship with each customer and offer financial products and services that best suit a customer’s unique needs. With the integrated Cloud solution, Capital Bank can automate the process of identifying, nurturing, and creating referrals to cross-sell products across any channel.

Izzidin AbuSalameh, Group COO at Capital Bank, said: "Oracle Cloud CX empowers organizations to execute effective digital marketing campaigns by utilizing automation, data analytics, and personalization to deliver quality leads to sales, create a unique customer experience, and engage audiences through personalized campaigns across multiple channels."

“With this implementation, Capital Bank can enjoy the benefits of connecting data and content within a modern UX environment,” said Leopoldo Boado lama, Senior Vice President – Business Applocations, ECEMEA, Oracle. “This move will help Capital Bank drive business value from their connected data assets and thrive in the experience economy and at scale across the customer journey.Implementing the Oracle solution will also enable Capital Bank to streamline its sales and services processes and boost productivity, resulting in enhanced customer satisfaction.”

The solution offers several capabilities such as Analytics Business Insight, Customer 360 Overview, Activity Management and Interaction History, Sales Process Management, Lead & Opportunity Management This allows Capital bank of Jordan to easily manage entire sales cycle and gain clear visibility into entire sales pipeline, enforce best practices, boost sales and employee performance.