Capital Bank organized its second “Bake for Hope” initiative for all its employees at the bank’s headquarters, to mark the Breast Cancer Awareness Month. The initiative, organized in cooperation with Al-Hussein Cancer Center, reflects the people-centric values that sits at the heart of the bank’s corporate social responsibility strategy.
Capital Bank Chief Executive Officer Ala Qumsieh, who took part in the event, believes that "awareness is the basic step to combat breast cancer, achieved through increasing efforts aimed at empowering women and reinforcing their health in general." He added that this awareness also includes the provision of preventive measures to protect women from developing the disease.
Support, according to Qumsieh, is especially important as it reinforces the awareness of the risks of breast cancer. Through support groups of breast cancer survivors, women undergoing treatment to fight the disease can find encouragement that helps relieve pressures they may be facing. Another vital factor is continued fund-raising to combat the disease as well as raise awareness, which has saved countless lives.
A large number of the bank's employees attended the “Bake for Hope” initiative, where many of them sold home-prepared food and donated the proceeds to The King Hussein Cancer Center. The success of the event was as a direct result of the commitment Capital Bank employees feel to the institution’s mission and corporate social responsibility strategy to raise awareness about cancer and provide support to patients.
The "Bake for Hope" initiative is just one of the ways that Capital Bank shows its commitment to supporting health and awareness initiatives, and assists the role that the King Hussein Cancer Center has in the medical field. The bank is also extremely proud of its team members, who serve their communities and actively participated in supporting this campaign aimed at combating cancer.