Marking its fifth year, the campaign is in line with Capital Bank’s corporate social responsibility strategy of raising awareness on the benefits of voluntary blood donation among its staff as well as reinforcing the values of solidarity in society

Speaking about the campaign, Capital Bank Group Chief Marketing & Corporate Communication Officer Touleen Barto said, "We are proud of Capital Bank’s team members, whose incredible response to the campaign highlights their strong belief in giving back to their communities. Such campaigns reflect our efforts to continue providing our employees with volunteering opportunities in partnership with a variety of civil society institutions.” Barto went on to add that these campaigns usually carry indirect awareness messages about the health benefits of blood donation, as well as the direct impact of saving lives.