Capital Bank organized the unique “Bake for Hope” initiative for all its employees, an activity that brought them together to explore humanitarian ideals.
The initiative, organized in cooperation with Al-Hussein Cancer Center to mark Breast Cancer Awareness Month, reflects the people-centric values that set the bank’s corporate social responsibility strategy apart, and was formed of three axes: awareness, support and fund-raising.
Capital Bank Chief Executive Officer Ala Qumsieh, who took part in the event, believes that "awareness as a comprehensive concept is the basic step to combat breast cancer, by increasing efforts aimed at empowering women and reinforcing their health in general." He added that this awareness also includes the provision of preventive measures to protect women from developing the disease.
Support, according to Qumsieh, is especially important as it reinforces the awareness of the risks of breast cancer. Through support groups of breast cancer survivors, women undergoing treatment to fight the disease can find encouragement that helps relieve pressures they may be facing. Another vital factor is continued fund-raising to combat the disease and save countless lives.
The “Bake for Hope” initiative was attended by a large number of the bank's employees. The success of the event was as a direct result of the commitment Capital Bank employees feel to the institution’s mission and corporate social responsibility strategy to raise awareness about cancer and provide support to patients, working to consolidate their efforts to support the King Hussein Cancer Center.
The event comes as a reflection of Capital Bank’s commitment to supporting health and awareness initiatives, including the role that the King Hussein Cancer Center plays in this regard,. It also embodies the bank’s keenness on enhancing the role of its employees in serving the local community through their active participation in supporting the national campaign aimed at combating cancer.