Amman, January 2009 – As part of its efforts towards enhancing the level of the banking services it offers to its clients, Capital Bank announced holding a training workshop for all its retail employees and those of whom are involved in providing the Bank’s services, which included the direct sales, retail, collection and marketing teams across all branches, in addition to Capital Bank’s branch and division managers.

The workshop was divided into two parts; the first part was directed at all employees within the Personal Banking division and was entitled, “Believe in Service”, whereby the workshops held were aimed at enhancing employees’ belief in excelling in service provision. The workshop also discussed aspects and methods of excelling in servicing clients, and touched upon the work policies that should be followed to establish motivational employee programs in order to unleash and enhance the productivity potential in employees. The session also included workshops to discuss ways for growing and developing the workplace and creating a professional environment that promotes greater comfort and productivity.

The second part of the workshop was directed at Capital Bank’s branch managers and the heads of the Sales, Retail and Marketing divisions, as well as its cashier supervisors, and focused on several topics that included the importance of change in creating an innovative and creative work team that strives to achieve the Bank’s strategic goals and develop a comprehensive local sales plan. It also discussed the foundations upon which the sales and retail services are based, and covered ways of specifying procedures that should be followed to improve sales revenues and profits, as well as identifying the participants in managerial reports, and managing customer care and their reactions.

Commenting on this initiative, Mr. Ziad Fatayer, Capital Bank's Assistant General Manager of Retail Department, said: “The workshops that we conducted are aimed at instigating positive change in our employees’ service techniques, which are the main element upon which the Bank builds its various successes and accomplishments, in order to cater to our clients’ growing needs and offer them exceptional services. This step is in line with the Bank’s vision in offering high quality services to our clients, elevating them to a higher level and exceeding expectations not only in relation to the offered services, but also with regards to after sale services. We also aim through these efforts to expand our client base and maintain our position as the ideal choice for diverse and comprehensive banking solutions.”