To be a leading financial institution offering personalized and efficient services to best serve businesses and personal banking customers in the regional interconnected markets.
Vision & Mission
- To serve our business and personal banking clients by capitalizing on our unique platform in Jordan, Iraq and Dubai and the breadth of commercial and investment banking services. This will be achieved by offering specialized local and cross-border financial services solutions within the highest standards of international banking, risk control and compliance.
- To create value for our shareholders by providing consistent and profitable growth across the group.
- To invest in our employees & create a positive culture that promotes teamwork, leadership and performance excellence.
- To support the communities where we operate by promoting economic growth and trade as well as providing direct support to educational and community development.